How HyperWear Started: Two DMs and a Hoodie

There is a version of this story that sounds like a startup pitch. We are not going to tell it that way.

HyperWear started because two people who happened to be using Hyperliquid more than was healthy got tired of having nothing to wear that signaled it. That was the entire founding insight. Everything else came after.

The actual founding moment

It was early 2025. One of us was deep in a position, watching funding rates on Hyperliquid for the third hour straight, wearing a generic black tee from a brand neither of us would have bought on purpose. The other was scrolling X and saw a hoodie in a Twitter thread. The hoodie did not exist. Someone had mocked it up in Photoshop, and the replies were full of people asking where to buy it.

The conversation that followed went something like this.

"Someone should actually make these."
"It cannot be that hard."
"Famous last words."

One of us had a contact at a print on demand operation in Dubai. The other had a year of design hobbyist experience and strong opinions about hoodie weight. We mocked up three pieces over the next weekend, posted them on X, and asked the Hyperliquid community what they thought.

The replies were enough.

The first lesson: listen first, design second

Most crypto merch fails because someone in marketing decides what the community wants. We did the opposite from day one. Every design, before it goes into production, gets posted somewhere the Hyperliquid community can see it. People reply. People disagree. The disagreements are usually right.

The first hoodie went through four rounds of community feedback before it shipped. The chest embroidery was originally on the wrong side. The forest green was originally too dark. The fit was originally too boxy. None of those things would have been caught if the team had just printed what looked good at first glance.

This part of the operation does not scale, and we are fine with that. The community is the moat. If we stop listening, we lose the thing that makes HyperWear different.

The structure, for anyone who cares

HyperWear is independent. We are not Hyperliquid Labs. We are not an official partner. We are operated by JYH TECHNOLOGIES, a small entity based in Dubai, and we work with print on demand partners around the world to fulfill orders close to where customers live.

That last part matters more than it sounds. The reason a hoodie arrives in five days instead of three weeks is that the order routes to a fulfillment center near the buyer. The reason customers do not pay customs surprises (in most countries) is that we cover those costs upfront. The reason the catalog can move quickly is that we are not sitting on warehoused inventory.

The setup makes the economics work. The downside is that we cannot print one off custom pieces. The upside is that the Hyperliquid community gets served at a quality level that would not be possible if we ran our own warehouse out of one country.

What the team has learned in the first year

A few things have surprised the whole team since we started.

The community is more honest than expected. When a design is bad, people will say so. When a design is good, the orders show up before the announcement is finished. There is no real middle ground. The honesty makes the work easier.

Hoodies outsell tees by a wide margin. Nobody on the team predicted that. Apparently the Hyperliquid community runs cold, or works in offices with too aggressive air conditioning, or both.

People care about the fit more than the print. The first time we tightened the hoodie cut, the team got more positive feedback than any individual design change before or since.

International shipping is a real cost. Most people do not realize how much margin gets burned shipping a hoodie from Dubai to Sao Paulo. We absorb most of it because the catalog needs to feel global. That will continue to be a tension as we grow.

What is next

The team is working on a few things in parallel. Holder exclusive drops for PURR NFT owners. Limited collections tied to Hyperliquid milestones, with one planned for the next major HyperEVM release. Better internal review collection so the product pages can show real ratings from real customers, not stock testimonials.

None of this is groundbreaking. The point of HyperWear is not to invent a new commerce primitive. The point is to be the place where the Hyperliquid community can find clothing that is actually worth wearing, designed by people who actually use the protocol.

For anyone with ideas, the fastest way to reach the team is on X at @_HyperWear. We read everything. We do not always agree. But we always read.

The thanks part

Most of what makes HyperWear work is not the team. It is the Hyperliquid community. The people who reply to design posts. The people who buy the early drops. The people who send pictures of themselves wearing the merch in places we have never been. That feedback loop is the entire reason this exists.

So this is also a thank you. We are not done. The next year is going to be the most interesting one yet.

Browse the catalog. Wear the conviction.

Hyperliquid.